From: bethwillis01 (Beth Willis)
Gift Cards Gift Cards Filed Card Programs Rates
Filed Under Gift Card Programs Rates and Fees
From the Journal of Accountancy
This consumer merchant trade off provides plenty of economic justification for retailers to offer and even to promote gift card sales because retailers stand to derive several economic benefits from such sales Benefits from gift cards can include increased sales marketing opportunities improved cash flow and inventory management and a stronger bottom line as the result of unredeemed gift cards
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