Blog Blog Archive Allocating Inventory Weight Percentage or

Publishers out there how are you currently allocating your inventory Weighting This is setting the weight of each advertiser campaign For example you weight Network A with a weight of 33 and Network B with a weight of 13 Network A is sent impressions three times as much as Network B If you re doing this how are you deciding what weights to set How often are you changing it Percentage This would be deciding on a percentage of inventory to send to each network Same questions here how often do you change this How do you decide what percentage to allocate Daisy Chaining This is setting up your networks in a chain so that the top of your chain is your best network and you default impressions from one network to the next How often do you test networks at different spots in your chain Do you calculate how much you re truly earning from your impressions Name required Mail will not be published required Website Subscribe to R S S Feed